Category: <span>Online marketing</span>

We’re living in an age of rapid technological advancement. Artificial Intelligence (AI) is quickly becoming part of our daily lives, from voice assistants to self-driving cars. But with these advances come a range of questions: what are the benefits and risks of AI? How will it shape our future? In this blog post, we’ll explore […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]