Insights
Thinking on platforms, product development, mobile apps, integrations and digital growth.
Hello Metaverse!
It has long been humanity's dream to explore the world and beyond. We have sent people to the moon, built robots to manage our…
Read more →AI : the major disruptor for 2023?
We’re living in an age of rapid technological advancement. Artificial Intelligence (AI) is quickly becoming part of our daily lives, from voice assistants to…
Read more →Is Search Engine Submission Necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following…
Read more →Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to…
Read more →The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating…
Read more →Absolute Links vs. Relative Links - SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it…
Read more →Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say…
Read more →Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search…
Read more →Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts…
Read more →